Big Thinking


Welcome to our ‘Big Thinking’ newsletter in which we explore shifting trends in health and wellness and what this means for future generations.


We consider how the culture of wellness is shaping our habits – as individuals, communities and society – and the opportunities for global brands. Enjoy our inspiring three-minute reads: why empathy is important in the new wellness space; key cultural insights into the future of health and technology; and our collaboration with Vice Media revealing the health and wellness trends of Millennials